A Millennial Uncovers Copywriting in the Industry

Fashion is an industry which takes inspiration from the past, whether it be from art, architecture, other fashion pieces and pretty much everything around us can be a piece of inspiration. The issue arises when that inspiration is not fully credited, or credited at all. When major brands rip of independent designers - knowing full well they do not have the funds go against them legally.

Below are some examples of work being "ripped off" by large companies:

Moschino SS19 vs Edda Gimnes Spring 2016

Mau D, 2018


Balenciaga £1600 vs IKEA £0.99

Connor, 2018

It appears that there are three routes that can be taken when work is being ripped off. Either accept the fact it's happened and know you can't do anything about it, you can ride the wave and capitalise off of your designs which have been stolen (as IKEA did that I will show below), or you can sue the crap out of that company and hope you win.

Morby, A. 2018

This topic has highlighted the importance of guarding your own work when it comes to creative ideas. The likes of Facebook and Google own the rights to every single one of our images that we post. Our face may be on an advert in China or used to promote the latest product and we have no right to it, or the right to be paid expenses.

As someone who is creating content at university as well as on this blog, it's essential that I understand my rights as a creator and to really think about what I'm posting on my socials as they can be used without my permission.

I see everyday on my Facebook people posting images of their children and families. I am guilty of it too. It's just key to remember that despite your profile being on private, so many people have access to those images and may use them for malicious reasons.



Bibliography
Mau, D. (2018). Did Jeremy Scott Copy This Emerging Designer in His Spring 2019 Moschino Collection? [Updated]. [online] Fashionista. Available at: https://fashionista.com/2018/09/edda-gimnes-moschino-spring-2019 [Accessed 21 Nov. 2018].

Connor, L. (2018). Ikea's brilliant response to Balenciaga’s £1,600 blue bag. [online] Evening Standard. Available at: https://www.standard.co.uk/lifestyle/design/ikea-responds-to-balenciaga-s-1600-blue-bag-in-the-best-way-possible-a3525256.html [Accessed 21 Nov. 2018].

Morby, A. (2018). IKEA responds to Balenciaga's take on blue bag with spot-the-difference guide. [online] Dezeen. Available at: https://www.dezeen.com/2017/04/26/ikea-responds-balenciaga-frakta-blue-bag-spot-difference-guide-design-fashion-news/ [Accessed 21 Nov. 2018].