One of the most exciting things about starting university is having access to platforms which are sought after within the fashion industry. One of these platforms is LSN Global, a subscription based platform which provides insights into consumer behaviour as well as key industry trends.
At uni we were given the opportunity to play around with LSN Global and have a look around the site. We ventured into articles regarding micro and macro trends as well as opinion posts. I managed to grasp why LSN is such a key platform for the fashion industry and its ability to give a different slant to popular topics - making you think twice about certain things.
One of these topics was an opinion piece on nostalgia. Born in 1999, I barely scrape into the nineties category, however I can't escape the nineties themes which are reoccurring in the fashion industry. The return of brands like Fila and the same regurgitate images means we no longer experience new ideas, but instead the same ideas just reinvented.
"Peak Nostalgia could cause us to regress to a romanticised version of the past - one that probably didn't exist in the first place."
- Adam Steel, senior writer, The Future Labatory
It seems that many of us relate to the type of marketing and styles which are appearing in fashion. We are reminiscing on a past which in fact never really happened. By constantly looking behind us for inspiration we are trapping future creatives in a box, telling them that anything new may not be relatable, as we need to tap into what's happened before to channel what's going to happen next.
As much as I love nostalgia, and being able to live like a past I was never involved in in the first place, I cannot wait for this trend to blow over, so we can see original and exciting new ideas coming from creative people in the industry.
References
Image Reference: https://www.cosmopolitan.com/style-beauty/fashion/g18923532/popular-1990s-fashion-trends/